LinkedIn is the world’s largest professional network and an absolute must for today’s modern Working Girl. The professional networking tool, when utilised properly, can lead to sales, jobs, new ventures, and all kinds of other opportunities. There are many reasons that people do not use LinkedIn (note that merely having a profile is not the same as using the tool), one of them being that they simply don’t know where to start. So, here’s a quick guide on how you can pimp your profile on LinkedIn and start getting connected!
1. Keywords. What’s the use in having a profile if no one can find it? Make sure you come up in all the right search results by filling your profile with keywords. Your summary should not just say you’re in marketing for example. What exactly do you do? Email marketing, copywriting, events management, sponsorship and promotions – list them all! What industries do you do it for/have you done it for? B2B, B2C, beauty, fashion, hospitality – list them all! What particular achievements have you had? Increased brand awareness, sales shot up, larger team because you proved marketing ROI – list them all! See where I’m going with this? The dedicated ‘Skills’ section is also a great place for keywords but do focus on the summary as you can get in a lot more detail.
2. Hook them. Okay, so your profile is keyword heaven and you’re popping up in search results here, there and everywhere. What’s going to make someone click through to your profile? Photo + Headline. Your photo needs to be of you and ONLY you. No half cropped friends/partners/pets. Props should be avoided unless they actually add value. For example, if you take a picture with the company logo on the wall in the background, or have a recently won award in hand, that’s pretty cool but raising a glass of wine to the camera is not the way forward (unless maybe you run a winery…).
The default headline is ‘Job title, Company’…boring! Your headline is the difference between someone clicking through to your profile, being blown away by your experience (good ol’ keywords) and hiring you/your company/connecting with you and someone scrolling straight past without a second though. So, make them stop and click! Try to inject humour if you’re funny, don’t try if you’re not – it will end in tears. Try and describe your job in more interesting terms than just the generic job title. Putting something personal will make you more human and likeable – nothing too personal, obviously. A contrast is always good as it’s a nice surprise and creates intrigue. Below are some good real life examples, courtesy of Forbes
and Undercover Recruiter
Customer-focused pro who can program every robot in your manufacturing facility. Specializing in ABB, FANUC and Kawasaki robots
Copywriter who knows how to craft web content that goes viral. Oh, and you’ll never beat me at Scrabble
#1 Publicity Expert on Google. President, The Publicity Hound. Call & ask how I can help you with PR & Social Media
Quite possibly the only person on LinkedIn who isn’t a results-oriented team player with excellent interpersonal skills
3. Be open. If you want LinkedIn to work for you as a networking tool, you need to be easy to connect with. People often turn off the ability to see who has viewed their profile as they don’t want others to know they’ve been snooping. It’s actually fine to let people see that you’ve been stalking their profiles – that’s pretty much what LinkedIn is for anyway! Often, people connect with you having checked you out after you checked them out so turn that anonymous option off. Another great way to connect with people is by joining groups. There are groups for your job role, your industry, your interests, your university – if by some miracle, you can’t find a group that’s relevant for you, just make a new one 🙂
And there we have it – your profile has been pimped! Now, make sure you keep it up to date and build your network (you can connect with me here