Beth works for Yelp London, ensuring that the Yelp community stays engaged and continues to grow. You’ll spot her at most of their events and being active on the app but how did Beth get here? She talks to us about her varied career and gives us her expert opinion on the best of London.
Okay, give us the elevator pitch
Hey! My name is Bethany (or Beth), I’m 26, born and bred in Manchester, but I am now living in East London and working as a London Community Manager for Yelp London.
So what exactly does that mean?
Yelp is the world’s largest local urban review site and city guide. A lot of people (my Mum included) think that the role of Community Manager is just a fancy term for going out, socialising and eating and drinking a lot which, I won’t lie, we do. But, what it actually is, is a role that allows me to meet lots of amazing people both here in the UK and across the world, create unique and cool events across the city, manage and help build a community of influential Londoners who are passionate about their city and want to share it and, of course, introduce Yelp to the world! Myself (and my team) want London to go local and actively choose to get a coffee from Look Mum No Hands, instead of the Costa opposite. It’s a challenge but I love it!
And how did you get here?
Where to start, I’ve had a bit of a crazy journey if I’m honest. I actually studied Law at university but realised quite quickly that that wasn’t for me. I have always been outgoing and sociable and sitting behind desk on a daily basis just wasn’t me! Once graduated I thought about what I was passionate about and that brought me back to organising parties/gatherings and making people happy. With any school/college event/party that was thrown, I definitely had some involvement in it, so playing on those strengths just made sense.
So, I joined a Corporate Events company as a part time events coordinator. I wasn’t there for too long before getting my first full time job as an Operations Assistant at a social networking company called Citysocializer. I started at the bottom and worked my way up through the ranks eventually becoming a Senior Project Manager and moving to London with the company. I then moved on to my second social networking company; Thinking Bob, as their Head of UK Community. In both these roles I honed my people, organisation and marketing skills and in November last year I was offered the role of London Community Manager at Yelp with a fantastic team – I just couldn’t say no and it was the best decision I’ve ever made!
What have been the highest and lowest moments so far?
Lowest: Nothing can prepare you for that feeling you get when something goes wrong at an event and sadly in the early days, this happened many times. It still can happen as not everything is in your control but you just have to remember to take a step back and learn for your mistakes and experiences.
Highest: Organising and running my first big Yelp event with Not Another Salon! Not Another Salon is a really unique and forward thinking salon on Brick Lane and they initially had a negative opinion of Yelp. Both Sophia and I met up and discussed as to how we can shine some light on Not Another Salon. We collaborated on an event for 200 people which brought together their values of colour, no judgement and openness with a combination of great food and drinks. The event was amazing and by the end of it Sophia loved Yelp and thanked us for helping bring a new audience to her business.
Who has been the biggest support/inspiration?
My boss and good friend, Jonny. I worked with him first at Citysocializer and now again with Yelp and he has always been a true inspiration to me throughout my work life. He’s passionate, always strives to be better, always looks to learn more and reach higher and is a constant support to me. He’s the best and I cannot thank him enough BUT shhh, don’t tell him. I wouldn’t want him to get big- headed 😉
Do you have any advice to your high school self?
Go with your gut. I listened to a lot of other people when I was younger and allowed them to sway my decisions due to a need to please. It’s actually been only in the last couple of years that I’ve realised that I should always go with my gut and listen to my own mind. Trust in yourself 🙂
If you weren’t doing this, you would be…?
A Wedding Coordinator (and I will be one one day). I’m not wedding crazy but I just love the feeling you have at weddings.
Where do you see yourself going next?
We’re only just getting started with Yelp in London so watch this space. Lots more amazing events and campaigns coming up including our next #secret?? Local area campaign and Slides and Scoops – London’s Ice Cream Festival!
What’s your favourite thing about London?
Camden, closely followed by Brixton. The buzz of the communities, so many amazing restaurants, food stalls and bars and the nightlife is just ACE. You can’t go wrong with either spot.
And your favourite thing to do in London?
Obviously for me, it’s exploring different food options. I love brunch, in particular avocado so you will generally find me in a new cafe/restaurant spot testing out new dishes. I recently discovered Workshop Coffee in Clerkenwell – so good! But I continue my search to find the best avocado meal in London!
Thanks Beth! What’s your top tip for London career girls?
If you’re passionate about what you do, you can go far in London. Have faith in your knowledge and abilities and don’t stop until you get to the top. I’m not at the top yet, but I will be!
And to finish…a random fact
A weird thing about me is that I’m obsessed with gravy – I know I couldn’t be more Northern but it’s true! I eat it with pretty much everything? Sandwiches, spag bol, chips (obviously) – EVERYTHING! If you haven’t been to Dip and Flip, you should go, NOW!
To keep up with Beth and see if she has found the best avocado spot yet, follow her on the social channels below. And to get involved in the Yelp community, just head over to their site and get started!