What is it?
Blloon is the new way to read on the go. Books are so last century. The eBook isn’t exactly a new concept but Blloon have a new take on it. Instead of buying books, you buy pages. Not pages of a specific book, just pages. Once you have topped up your account with pages, you can browse the selection of books and download anything that tickles your fancy. It is only once you’ve read 10% of the book that you are asked whether you want to continue reading and, if you do, the remaining pages of the book are subtracted from your page credits. Bloon is not only about offering an easy way to read, it is also all about helping users to discover new books. The team have curated some great Readlists so you can pick a book based on your mood, and after you have read a few books Blloon is able to offer recommendations based on your taste. Perfect!
Who is it for?
With its modern design and fun graphics, Blloon seems to be aimed at the twenty and thirty somethings but is accessible to everyone! It is super easy to use (once you realise that downloading a book won’t use up all your credits!) and there is a great range of books available.
What’s the 411?
As soon as I had pages in the bank, I searched Blloon for Lena Dunham’s Not that kind of Girl as I’ve been meaning to read it for ages. No results. So then I searched for Sophie Amoruso’s #Girlboss. No results. Are you serious?! Then I remembered, half the point of Blloon is to introduce me to books that I haven’t been meaning to read. It’s all about expanding horizons and discovering new favourites! So, I headed to the Highlights page and found myself picking Louise Doughty’s Apple Tree Yard. 10% of a book doesn’t seem like that much but, by the time the ‘end of preview’ notification popped up, I was fully hooked! All I had to do was agree to have the remainder of the book’s pages removed from my account and I could read to my heart’s content. But I was underground. And the rest of the book could not be downloaded with no internet. It was a tense 5 minutes while I waited to get above ground and finish my sentence but I made it through without having a mini breakdown. I finished the book, it was excellent (I recommend) and I love Blloon.
The Fine Print
Blloon is a pay monthly service and prices start at £3.99 for 500 pages per month. However, the first month is free, AND you can earn pages simply by sharing Blloon with your friends and on social media. Plus, you don’t have to use your pages up each month – any surplus rolls over. You can cancel your subscription at any time. It is currently only available on iPhone and iPad – sorry androids. It’s also worth mentioning that there are no annoying pop up ads anywhere on the app, even during your free trial.
Blloon is a great app for bookworms or those who are trying to get into reading more. It’s definitely a better use of your daily commute than staring at other people and making up a back story for them (we’ve all done it). The app is user friendly, looks great and I honestly can’t fault it.